Signing up your business on Google is a great first step to attract local customers. When registered, potential customers will see helpful information about you when searching on Google. Google Maps will display your business location, and search results will include details like your opening hours and phone number. You can even post updates and offers directly to Google to engage customers. Registration only takes a few minutes and is well worth the effort. Here’s how to do it.
Sign in to Google. You might already have a Google account if you use Gmail. If not, you can sign up for free.
Go to the Google Business Profile page at www.google.com/business and click the “Manage now” button. You’ll be taken to a signup form where you’ll enter some basic information about your business.
Fill out all the required information, including: Business Name, Business Type, Business Category (Gifts & Flowers, Pets, Car Sales, etc.), Business Address, Delivery Area (if applicable), Contact Information, Website Address (if applicable). Having a website is another great way to attract more customers. It’s like your online storefront.
Verify your business. Google will provide several verification options to avoid spam and prevent others from falsely claiming ownership of your business. Verification methods include: Postcard, Phone or text message, Email, Video recording, Live video call, Instant verification. Not all of these options will be available to you. Choose the most convenient method. For example, with postcard verification, Google will mail a postcard to you in less than a week. The card has a unique code and link. By visiting the link and entering the code, you have registered your business on Google.
Once registered, review and add information to your listing. Regularly adding photos has been proven to increase customer engagement. Similarly, ensuring your contact information and opening hours are updated will also be helpful. There’s a lot you can do to grab the attention of potential customers.
Google changed the service name from “Google My Business” to “Google Business Profile” and simplified the process of managing business information directly within the Google Maps app. Regularly updating information and adding quality photos will help your business stand out on Google.
